Themed Digital Audience Development (DAD). The programme will see SEAfrica support, strengthen and advance the arts marketing and audience engagement skills of arts and cultural professionals. The 2021 edition features hybrid workshops and conference sessions that are designed to empower attendees with tangible and applicable solutions to today’s digital challenges.
Hosted as a hybrid event in South Africa to Botswana and other
audiences, the various 2021 conference sessions are a window into
cutting edge methods and trends of taking art forms to online
markets:
CREATING FOR AN ONLINE AUDIENCE: A Market Oriented Production
MASTERING THE ART OF ALGORITHMS: Social Media For Artists
YOUTUBE LIKE A PRO: Artists Getting On The Creator Economy
HOW A SHOW GOES ONLINE: Online TV, Podcasts, Webinars
THE 4PS OF MARKETING – A DIGITAL REMIX: A Panel Discussion
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